[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kaveko.cz\/vizualni-reklama\/#Article","mainEntityOfPage":"https:\/\/www.kaveko.cz\/vizualni-reklama\/","headline":"Vizu\u00e1ln\u00ed reklama","name":"Vizu\u00e1ln\u00ed reklama","description":"Pr\u00e1v\u011b ta d\u011bl\u00e1 dojem, a samoz\u0159ejm\u011b s dal\u0161\u00edmi v\u011bcmi. Nap\u0159\u00edklad obalem v\u00fdrobku. P\u0159iznejme si, i ten prod\u00e1v\u00e1. \u010c\u00edm lep\u0161\u00ed, t\u00edm v\u00edce p\u0159itahuje z\u00e1kazn\u00edkovu pozornost. Potvrdily…","datePublished":"2019-10-13","dateModified":"2019-10-13","author":{"@type":"Person","@id":"https:\/\/www.kaveko.cz\/author\/#Person","name":"","url":"https:\/\/www.kaveko.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kaveko.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kaveko.cz\/wp-content\/uploads\/img_a361871_w1927_t1574933443.jpg","url":"https:\/\/www.kaveko.cz\/wp-content\/uploads\/img_a361871_w1927_t1574933443.jpg","height":0,"width":0},"url":"https:\/\/www.kaveko.cz\/vizualni-reklama\/","about":["Zbo\u017e\u00ed"],"wordCount":422,"articleBody":"   Pr\u00e1v\u011b ta d\u011bl\u00e1 dojem, a samoz\u0159ejm\u011b s dal\u0161\u00edmi v\u011bcmi. Nap\u0159\u00edklad obalem v\u00fdrobku. P\u0159iznejme si, i ten prod\u00e1v\u00e1. \u010c\u00edm lep\u0161\u00ed, t\u00edm v\u00edce p\u0159itahuje z\u00e1kazn\u00edkovu pozornost. Potvrdily to i v\u00fdzkumy dvou na sob\u011b nez\u00e1visl\u00fdch agentur. Z\u00e1kazn\u00edk s\u00e1hne rad\u011bji po barevn\u00e9m a hezk\u00e9m obalu p\u0159i cenov\u00e9 nerozd\u00edlnosti. D\u011bje se tak v\u0161ak i tehdy, nen\u00ed-li rozd\u00edl mezi cenami p\u0159\u00edli\u0161 velik\u00fd. Ne ka\u017ed\u00fd majitel firmy m\u00e1 vlastn\u00ed grafick\u00e9 studio se spoustou grafik\u016f. V\u011bt\u0161inou to b\u00fdv\u00e1 pr\u00e1v\u011b naopak. St\u0159edn\u00ed a mal\u00e9 firmy by si to asi ani nemohly dovolit. Tak\u017ee by m\u011bly jen smutn\u011b pokukovat po t\u011bch co na to maj\u00ed? Ne, nemus\u00ed. Grafick\u00e9 studio Olomouc Imperialmedia v\u0161e za\u0159\u00edd\u00ed.  V boji o z\u00e1kazn\u00edka je to toti\u017e tak, \u017ee se pou\u017e\u00edv\u00e1 v\u0161echno, a pr\u00e1v\u011b obal, kter\u00fd se po rozbalen\u00ed zbo\u017e\u00ed v\u011bt\u0161inou vyhod\u00ed, hraje velkou roli. Proto jej nem\u016f\u017ee vytvo\u0159it amat\u00e9r, kter\u00fd nev\u00ed kam co a jak. V\u011bt\u0161inou vznikne patlanina, a je to i \u0161patn\u011b prodejn\u00e9. Na to hle mus\u00ed vl\u00edtnout odborn\u00edci. Stejn\u011b jako na logo firmy, kter\u00e1 t\u0159eba teprve za\u010d\u00edn\u00e1. Tak\u00e9 jej nelze vytvo\u0159it jen tak, bezmy\u0161lenkovit\u011b na stole p\u0159i odpoledn\u00edm kaf\u00ed\u010dku. I na tohle by m\u011bl odborn\u00edk sv\u016fj n\u00e1zor a zcela jist\u011b by p\u0159edlo\u017een\u00e9 logo zcela p\u0159ed\u011blal.  Jde t\u0159eba tak\u00e9 o celkov\u00fd obalov\u00fd design, nejen o to, co je na krabici, s\u00e1\u010dku, \u010di na \u010demkoli jin\u00e9m nati\u0161t\u011bno. To cel\u00e9 mus\u00ed b\u00fdt dohromady harmonick\u00fd celek, kter\u00fd z\u00e1kazn\u00edka p\u0159it\u00e1hne a vol\u00e1 na n\u011bj, aby si jej koupil. Nu, a pr\u00e1v\u011b toto v\u0161e um\u00ed profesion\u00e1lov\u00e9 v grafick\u00e9m studiu. A samoz\u0159ejm\u011b je\u0161t\u011b spoustu v\u011bc\u00ed nav\u00edc.  Ten, kdo chce prod\u00e1vat by m\u011bl b\u00fdt s nimi v neust\u00e1l\u00e9m spojen\u00ed a projedn\u00e1vat p\u0159\u00edpadn\u00e9 \u00fapravy. Jako z\u00e1kazn\u00edk si samoz\u0159ejm\u011b ur\u010d\u00ed celkov\u00fd vzhled, ale nap\u0159\u00edklad vylo\u017een\u00e9 nesmysly mu budou jist\u011b vysv\u011btleny a odstran\u011bny. Nap\u0159\u00edklad d\u00e1t \u017elutou barvu na jinak \u017elut\u00fd podklad a podobn\u011b. Jde zde toti\u017e o \u010ditelnost, z\u00e1kazn\u00edk nebude lu\u0161tit co to vlastn\u011b je. Prost\u011b, ka\u017ed\u00fd v\u00fdrobek a ka\u017ed\u00e1 firma pot\u0159ebuje sv\u00e9.                                                                                                                                                                                                                                                                                                                                                                                           4.4\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vizu\u00e1ln\u00ed reklama","item":"https:\/\/www.kaveko.cz\/vizualni-reklama\/#breadcrumbitem"}]}]